Social Media Conference!! We Want Your Feedback!

Did you attend the 2010 Social Media Conference?? Well, we want to pick apart your brain and find out what your thoughts were! We had you fill out a few evaluations at the event, however, we want to improve on the Conference as a whole!
If you would, please take a few minutes and help us out!

Click here to take our new survey!

College Connection Mentors

Make a DIFFERENCE!

Summer has flown by, and at Fuse Duluth the time has come to start thinking about the upcoming school year.

Did you know that 1 out of every 4.5 people in our community is a college student? After graduation, thousands of students leave the area, feeling disconnected from the business community. Your work as a volunteer mentor through College Connection is helping to connect students with businesses, opportunities, and the greater community.

For the first time in the history of our program, we have FOUR schools--UMD, CSS, DBU, and LSC-- on board with College Connection! Our program still aims to connect local profesionals and business-people with college students from around the community in order to help the student accomplish several goals, including the following:

-Establish networking connections in the community which may help them break into the job market of their choosing.
-Help the student to define and being to achieve a set of realistic goals.
-Listen to the student and discover their needs from the program (each student is different)
-Help to build new friendships among the mentors and students.

What does it take? Enthusiasm!! A willingness to share your professional expertise! An interest in helping grow young talent!

What would you be doing?

You would help your student set goals so you are both on the same page. Some activities could include: Lunch/coffee meetings, informational interviews for mentees with mentors' associates, job shadowing experiences, advice, wisdom and knowledge-sharing.

We want you to become a mentor today! If you are interested, or you have questions contact one of the following:

Lara Wilkinson, Director of Fuse at 740-3754 or lwilkinson@duluthchamber.com
Tad Johnson, College Connection Action Team Chair at tadulous@gmail.com
The Current Fuse Intern at fuseintern@duluthchamber.com

You can print off the application found here and either email it back or send it in to

Fuse Duluth
Attn. Lara Wilkinson
5 West 1st Street Suite 101
Duluth, MN 55802

Up and Coming

Fuse survived several crazy weeks getting ready for events, but they all went off fantastically!
Thanks to all who came out and attended we hope you had a blast. The next few weeks will be pretty quiet on your end but here at Fuse we are busy as always getting everything ready for you to enjoy!

Look for:

The Fuse Work/Life Balance Lunch Panel September 30th
-More details to come...

The College Connection Kick-Off Event October 3rd
-More details to come

It's A Week Away!

It's only a week away: Be sure to get registered for the Fuse Social Media Conference before it's to late!!

Have you registered yet?

Along with our partners WestmorelandFlint and Charter Business, we invite you to join us on August 2nd, at Lake Superior College to learn from area experts on how to use the vehicles of social media to drive you business, organization, or career forward with the least investment of resources.

Sessions Include:

Charting the Social Media Landscape
Presented by John Keuning and Dana Kazel, Out There Advertising

Beyond Status Updates
Presented by Libby Hall, WestmorelandFlint

Marketing
Presented by Josh Lysne, WestmorelandFlint

Using Video and YouTube: How to get seen on the web, and why you should want to
Presented by Patrick Garmoe, PureDriven

Social Media and Security: What you should know
Presented by Wayne Aune, Citon

SEO and Analytics: Making your efforts have an impact
Presented by Chris Swanson, PureDriven

Business to Business Social Media
Presented by Melissa D'Aloia and Kim Keuning, Out There Advertising

Lab Session

**Also, be sure to register and come early to the Fuse Duluth and Duluth-Superior Area Community Foundation Next Gen Innovators Luncheon, immediately before the conference.

We'll hear from local young innovators, Dan Hartman, Evan Kelly, Sane Bauer and dual moderators Kevin Jacobsen and Breanne DeFoe.

SEE YOU THERE!

Let's Meet Our Presenters!

Here's a sneak peak at who you'll get to know at the 2010 Social Media Conference! Here at Fuse Duluth we are super excited to share this great group of individuals with you!

Christopher Swanson-CEO-PureDriven, LLC, a digital marketing company based in Two Harbors, Minn.

A serial entrepreneur, Swanson has already owned several businesses in the technology industry. His current company, PureDriven LLC, drafts online strategies that drive relevant web traffic to businesses. Those strategies are built upon constantly studying website and social media site analytics. The goal for PureDriven is to ensure your web presence is attracting the types of customers most likely to buy from you, and holding their attention once they do visit your social media outpost or web site. PureDriven also led the highly lauded online and traditional marketing effort of bring Google's ultra-high speed fiber network to the Twin Ports.

Patrick Garmoe-Social media strategist-PureDriven LLC, a digital marketing company based in Two Harbors, Minn.

A professional journalist for 10 years at three newspapers, Garmoe has always enjoyed writing, and for more than a year now has written and created content exclusively for blogs and other online channels, like YouTube, while creating social media strategies for clients. Garmoe is an advocate of using multiple methods of communication-written, audio and video-to reach potential customers online. One of his simplest videos-Mayor Don Ness leaping into Lake Superior-has been viewed more than 40,000 times and been featured on the front page of the New York Times, as well as on CNN, CBS, MSNBC, FastCompany.com, and dozens of other traditional media outlets.

Wayne Aune-Citon Corp

Wayne has been providing enterprise I.T. solutions for over 16 years. He has built successful practices for retail, government and health care verticals. His expansive knowledge in LAN/WAN infrastructure design has made him an invaluable resource for customers large and small across the region. Today Wayne's main focus is I.T. Security and he is recognized as a specialist in I.T. risk mitigation through his unique approach to design and deployment. Over the last 16 years his solutions have saved literally $100's of $1,000 of dollars by assessing the risk of data loss and effectively deploying solutions that reduce the risk and secure the assets of the organization.

"It's about the assets, the Business Intelligence that we have to protect at all costs. Nothing else matters because without that our customers, our partners have nothing."

Wayne currently holds certifications from Cisco, Hewlett Packard, Citrix, Microsoft, VMware and McAfee and spearheads Citon COmputer Corporation's Security Practice.

Josh Lysne-WestmorelandFlint

Check back soon for Josh's bio!

Libby Hall-WestmorelandFlint

Check back soon for Libby's bio!

Kimberly C. Keuning-President-Out There Advertising, Inc

Kim started Out There Advertising in 1997, after gaining national and international experience and advertising knowledge during a successful 18-year advertising account management career in Los Angeles. Agency experience included BBDO, McCann-Erickson and JW Thompson; and client experience covered the airline, fast food, packaged goods and retail segments. For the past 13 years Kim has led the staffers at Out There Advertising as they have created memorable, effective and award-winning advertising for the agency's clients.

John Keuning-Creative Director-Out There Advertising, Inc.

As far back as he can remember, John's interest has been in the arts. Through grade school, John won numerous awards for his talents. In the fourth grade for example, first place in a drawing contest won him an Eskimo Pie. After earning a BFA from the prestigious Art Center College of Design in Pasadena, CA, John's talents landed at McCann-Erickson and JWT in Los Angeles. There he handled the creative on accounts such as Lockheed, Coca-Cola, Hilton Hotels, Mexicana Airlines and Baskin-Robbins 31 Flavors to name a few. He started in advertising as a Jr. Art Director. Central to his philosophy of producing distinctive, effective creative is to develop a "brand voice" for every client, and maintain that personality-driven voice to build the brand. Oh, and to make a mean cup of Joe.

Dana Kazel-Account Exective/Copywriter-Out There Advertising, Inc.

Dana Kazel loves having a job where she can somewhat justify the amount of time she spends on Facebook. As an Account Executive and Copywriter at Out There Advertising since 2003, she helps create marketing strategies using both traditional and social media for a wide-spectrum of clients in the medical, B2B, environmental, restaurant and education industries, plus several non-profits. As a former journalist, she's fascinated by social media's impact on both the news media and their audiences. Dana was the fourth person from her high school class to join Facebook. (At last count, that number had risen to 242.) Away from work, she's been blogging for more than two years about the adorable antics of her kids, and dreams of the day the Blogger Team will recognize hers as the blog of note.

Melissa D'Aloia-Account Executive-Out There Advertising, Inc.

Melissa, a self-proclaimed social media addict, has worked in marketing and advertising for seven years. She joined Out There Advertising as an Account Executive in 2005 and has been developing innovative marketing strategies for clients in both B2C and B2B sectors across a variety of industries ever since. Her passion for social media, fueled by the belief that creating a meaningful customer experience is paramount to an organization's success, extends across all aspects from research and measurement to customer engagement. Melissa works with clients to develop and implement social media strategies that align with overall marketing objectives and integrate those strategies into their current marketing mix.

SOCIAL MEDIA CONFERENCE 2010

WHAT IS IT??

The frontiers of social media are yet being charted-by tech-and-marketing savvy individuals and amateur explorers alike.


Perhaps you have an amazing website, but it isn't getting much traffic. Have you neglected to consult with a SEO (search engine optimization) expert?


Are you missing out on marketing opportunities because you don't know how to create an effective social media marketing campaign?


Mulling over how and where to invest your timte and money in your efforts to garner the greatest impact?


Wondering how to protect and build your business and professional image and reputation in an increasingly complex world of online information and security threats?


If you answered "yes", or even "maybe" to any of these questions, the Fuse Duluth Second Annual Social Media Conference is an event you can't afford to miss!


Along with our partners WestmorelandFlint and Charter Business, we invite you to join us on August 2nd at Lake Superior College to learn from area experts on how to use the vehicles of social media to drive your business, organization, or career forward with the least investment of resources.



Questions? Email Lara at lwilkinson@duluthchamber.com or Hannah at fuseintern@duluthchamber.com.

To register, call the Duluth Area Chamber of Commerce at 218-722-5501 or visit the Chamber website at duluthchamber.com or you can send an email to inquiry@duluthchamber.com.

Our PARTNER SPONSORS

CONFERENCE SESSIONS!

Chartering the Social Media Landscape

-The fundamentals


Beyond Status Updates
-The next step in knowledge



Marketing
-Application, strategy, and tactics



Using Video and YouTube
-Tools for productivity and effectiveness


Security, Firewalls, and Privacy
-Protecting your investment


SEO and Analytics

-Making your efforts have an impact



Business to Business Applications
-Lessons, examples, and tools



Lab Session

-Hands-on help with essential social media

Session Sponsors

Session One




Session Two AVAILABLE




Session Three AVAILABLE